I finished the SEO course for WEBMARKS quite a while ago, and I was also able to submit the final assignment for my advertising class.
Up until now, I've been taking WEBMARKS classes 👉 Applying them to K Web Studio
As mentioned in the previous article, we have moved beyond a world with zero search results and are becoming a site that can be viewed from all over Japan and the world.
As I explained.
1. Webmarks Class
As was often said in class,
"SEO takes time, and advertising costs money."
"SEO is for agricultural people, advertising is for hunter-gatherers."
"While both approaches can predict results, they cannot guarantee them."
I've experienced this firsthand while using K Web Studio, and I can attest to its validity.
I had a flashy image of advertising.
However, the reality was completely different.
Since we were entrusted with clients' money, it was a world where we had to meticulously analyze the numbers and produce results.
Also, since I had heard the term "hunting tribe," I just thought it might be an image of "harvesting" customer needs.
However, advertising at the "awareness" stage of LPs and corporate websites was not only aimed at our existing loyal customers but also at many others.
I also felt that being able to distribute it to people with similar interests is a major attraction.
2. The Current State of the Advertising Industry
I wrote an article about the AI Expo, and I actually went to the AI Expo in April 2026.
There, I witnessed the emergence of numerous tools that automate the process by integrating advertising with AI.
According to a friend of mine who works in advertising, in small and medium-sized advertising companies, "the top executives and new recruits are good. The top executives check the AI's output based on their authority and experience, while the new recruits handle a large volume of basic work."
It seems that the middle layer in between is being taken over by AI.
I asked in a WEBMARKS class whether that observation was correct.
👉The instructor confirmed that it was a valid point.
Hmm, it really made me realize what a tough world it is.
However, it seems that the appeal of advertising is that "if it's successful, you can earn a large revenue."
3. The emergence of AIO (GEO/LLM)
Both SEO and advertising are methods of "customer acquisition" that aim to increase your search engine ranking and prominently display key selling points in ads, ultimately making it easier for customers to choose your business.
I describe that as "increased popularity."
That's where AI comes in.
Concepts like AIO (AI Optimization), which are based on SEO but require slightly different strategies, are emerging. In reality, there is no established method, and it seems that every advertising company is experimenting and learning through trial and error.
AIO (Artificial Intelligence) is about "how to get the AI to include your company's website in its responses and how to get it to provide good answers (outputs)."
I think I've mentioned this before, but I searched for a vocational school on WEBMARKS to help increase the popularity of K Web Studio, and among the many schools listed, I was directed to WEBMARKS. I was very satisfied with the answers I received, and after a free online consultation, I made my decision.
I also took many AI-related classes at WEBMARKS.
The direct guidance from President Suzuki, who is very keen to anticipate future societal trends and takes action accordingly, was inspiring for all the participants.
The content also suggested that the world is going to change even more dramatically.
4. What K Web Studio considers to be the most important thing in SEO and advertising
Amidst all this, what can K Web Studio deliver to everyone with this third draft of our SEO and advertising strategy?
I thought about it a lot.
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Ultimately, both SEO and advertising come down to a competition of "whose information you trust."
That's why I ultimately arrived at the theme of "truth."
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"Understand the truth in your own world through facts, and live your own truth."
This is an article about SEO and advertising, but it ended up being quite heavy.
I believe it ultimately leads to philosophical questions such as, "What exactly is a human being? What can humans do?"
Because of that, I've bought some books on AI and philosophy on Mercari, and I'm currently in the process of reading them.
I believe that having a clear understanding of who you are and what you live by is the most important thing in this information-saturated world.
In other words, "taking care of yourself."
This is a bit of a digression, but in this age of information overload, I think it's important not to blindly accept just one piece of information, but to think for yourself.
I realized that someone's statement, "Few people (even in Japan) know the truth," is more credible.
I would like to humbly ask the readers of K Web Studio (including myself, of course) to cherish the truth and live their own truth.
And if you're choosing a company to implement SEO and advertising, I sincerely hope you'll choose one that can deliver content that tells the truth.
5. Conclusion
I apologize for leading you to AI in an article about SEO and advertising.
AI 👉 AGI (Artificial General Intelligence - a world where AI creates and replicates itself) is said to arrive as early as 2030 or even 2040. In this age of overwhelming information, how should we live as humans?
It's a fascinating world, but it also makes you think.
To be honest, I can't really imagine it.
But I think that's how human history has progressed – by constantly accepting new things and developing.
I hope that the world will become a brighter place for humans, for the world as a whole, including plants and animals.
I will now use the knowledge of SEO, advertising, and AI that I learned at WEBMARKS to benefit each and every client of K Web Studio.
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